/* Web del SaaS de analítica — borrador 27-oct-2026. Blanca, estilo Hyros + Stripe. */
:root{
  --tinta:#0a1a33; --texto:#425466; --suave:#6b7c93; --linea:#e6ebf1; --fondo:#ffffff; --gris:#f6f9fc;
  --acento:#4f46e5; --acento-2:#06b6d4; --acento-3:#a855f7; --ok:#10b981; --malo:#ef4444;
  --sombra:0 30px 60px -12px rgba(50,50,93,.18),0 18px 36px -18px rgba(0,0,0,.22);
  --radio:14px; --ancho:1160px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{font-family:'Inter',system-ui,-apple-system,sans-serif;color:var(--texto);background:var(--fondo);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
h1,h2,h3,h4{color:var(--tinta);line-height:1.12;letter-spacing:-.025em;font-weight:700}
h1{font-size:clamp(40px,6vw,72px);letter-spacing:-.04em}
h2{font-size:clamp(30px,4vw,46px)}
h3{font-size:22px;letter-spacing:-.01em}
.contenedor{max-width:var(--ancho);margin:0 auto;padding:0 24px}
.seccion{padding:110px 0;position:relative}
.seccion.gris{background:var(--gris)}
.eyebrow{display:inline-block;font-size:13px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--acento);margin-bottom:16px}
.lead{font-size:20px;color:var(--texto);max-width:640px}
.centro{text-align:center}.centro .lead{margin:0 auto}
.degradado{background:linear-gradient(90deg,var(--acento),var(--acento-3) 50%,var(--acento-2));-webkit-background-clip:text;background-clip:text;color:transparent}

/* Botones */
.btn{white-space:nowrap;display:inline-flex;align-items:center;gap:8px;padding:13px 22px;border-radius:999px;font-weight:600;font-size:16px;transition:all .18s ease;border:1px solid transparent;cursor:pointer;font-family:inherit}
.btn-pri{background:var(--tinta);color:#fff}
.btn-pri:hover{background:var(--acento);transform:translateY(-1px)}
.btn-sec{background:#fff;color:var(--tinta);border-color:var(--linea)}
.btn-sec:hover{border-color:var(--tinta)}
.btn-acento{background:var(--acento);color:#fff}
.btn-acento:hover{background:#4338ca}
.btn svg{width:16px;height:16px}
.botones{display:flex;gap:12px;flex-wrap:wrap;margin-top:34px}
.centro .botones{justify-content:center}

/* Banda de borrador */
.borrador{background:#fffbeb;border-bottom:1px solid #fde68a;color:#92400e;font-size:13px;text-align:center;padding:7px 16px}
.borrador b{font-weight:700}

/* Marca de dato falso */
.fake{outline:1.5px dashed #f59e0b;outline-offset:3px;border-radius:6px;position:relative}
.fake::after{content:"EJEMPLO";position:absolute;top:-11px;right:-6px;background:#f59e0b;color:#fff;font-size:9px;font-weight:700;letter-spacing:.08em;padding:2px 6px;border-radius:4px;line-height:1.4;z-index:3;pointer-events:none}

/* Cabecera */
.cabecera{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.82);backdrop-filter:saturate(180%) blur(14px);-webkit-backdrop-filter:saturate(180%) blur(14px);border-bottom:1px solid transparent;transition:border-color .2s}
.cabecera.con-borde{border-bottom-color:var(--linea)}
.cabecera .contenedor{display:flex;align-items:center;height:70px;gap:20px}
.logo{font-weight:800;font-size:22px;color:var(--tinta);letter-spacing:-.04em;display:flex;align-items:center;gap:9px}
.logo i{width:26px;height:26px;border-radius:8px;background:conic-gradient(from 200deg,var(--acento),var(--acento-3),var(--acento-2),var(--acento));display:inline-block;font-style:normal}
.logo b{font-weight:800}.logo span{color:var(--acento)}
.menu{display:flex;gap:4px;align-items:center;flex:1}
.menu>li{list-style:none;position:relative}
.menu>li>a,.menu>li>button{white-space:nowrap;display:flex;align-items:center;gap:5px;padding:8px 13px;font-size:15px;font-weight:500;color:var(--tinta);border-radius:8px;background:none;border:0;cursor:pointer;font-family:inherit}
.menu>li>a:hover,.menu>li>button:hover{background:var(--gris)}
.menu svg{width:14px;height:14px;opacity:.6}
.desplegable{position:absolute;top:calc(100% + 10px);left:-10px;background:#fff;border:1px solid var(--linea);border-radius:16px;box-shadow:var(--sombra);padding:12px;min-width:380px;opacity:0;visibility:hidden;transform:translateY(-6px);transition:all .18s}
.menu>li.abierto .desplegable,.menu>li:hover .desplegable{opacity:1;visibility:visible;transform:none}
.desplegable a{display:block;padding:11px 13px;border-radius:10px}
.desplegable a:hover{background:var(--gris)}
.desplegable b{display:block;color:var(--tinta);font-size:15px;font-weight:600}
.desplegable small{color:var(--suave);font-size:13.5px}
.desplegable .grupo{font-size:11.5px;text-transform:uppercase;letter-spacing:.08em;color:var(--suave);font-weight:600;padding:8px 13px 4px}
.desplegable.dos{display:grid;grid-template-columns:1fr 1fr;min-width:620px;gap:4px}
.acciones{display:flex;gap:8px;align-items:center}
.acciones .entrar{font-size:15px;font-weight:500;color:var(--tinta);padding:8px 12px}
.acciones .btn{padding:10px 18px;font-size:15px}
.hamburguesa{display:none;background:none;border:0;cursor:pointer;padding:8px;margin-left:auto}
.hamburguesa svg{width:24px;height:24px;color:var(--tinta)}

/* Héroe */
.heroe{position:relative;padding:90px 0 40px;overflow:hidden}
.malla{position:absolute;inset:-20% -10% auto -10%;height:760px;z-index:-1;filter:blur(60px);opacity:.55;
  background:radial-gradient(40% 50% at 15% 30%,rgba(79,70,229,.45),transparent 70%),radial-gradient(35% 45% at 85% 20%,rgba(6,182,212,.4),transparent 70%),radial-gradient(40% 40% at 60% 60%,rgba(168,85,247,.32),transparent 70%);
  animation:flotar 18s ease-in-out infinite alternate}
@keyframes flotar{to{transform:translate3d(30px,20px,0) scale(1.05)}}
.rejilla{position:absolute;inset:0;z-index:-1;background-image:linear-gradient(var(--linea) 1px,transparent 1px),linear-gradient(90deg,var(--linea) 1px,transparent 1px);background-size:64px 64px;mask-image:linear-gradient(to bottom,rgba(0,0,0,.5),transparent 70%);-webkit-mask-image:linear-gradient(to bottom,rgba(0,0,0,.5),transparent 70%)}
.heroe .pildora{display:inline-flex;align-items:center;gap:8px;padding:6px 14px 6px 6px;border:1px solid var(--linea);border-radius:999px;background:rgba(255,255,255,.8);font-size:14px;color:var(--tinta);font-weight:500;margin-bottom:26px}
.heroe .pildora em{font-style:normal;background:var(--tinta);color:#fff;border-radius:999px;padding:2px 10px;font-size:12px;font-weight:600}
.heroe h1{max-width:900px}
.heroe .lead{font-size:21px;margin-top:24px}
.heroe .cita{margin-top:30px;font-size:15px;color:var(--suave)}
.heroe .cita b{color:var(--tinta)}
.heroe-visual{margin-top:64px}
.sub-heroe{padding:80px 0 30px}
.sub-heroe h1{font-size:clamp(36px,5vw,58px);max-width:820px}

/* Ventana de navegador (maqueta) */
.ventana{background:#fff;border:1px solid var(--linea);border-radius:var(--radio);box-shadow:var(--sombra);overflow:hidden;text-align:left}
.ventana-barra{display:flex;align-items:center;gap:7px;padding:11px 14px;border-bottom:1px solid var(--linea);background:#fbfcfe}
.ventana-barra i{width:10px;height:10px;border-radius:50%;background:#e3e8ee;display:inline-block}
.ventana-barra .url{margin-left:12px;flex:1;background:#fff;border:1px solid var(--linea);border-radius:7px;font-size:12.5px;color:var(--suave);padding:3px 10px;font-family:'JetBrains Mono',monospace;max-width:340px;white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.ventana-barra .ej{font-size:10.5px;font-weight:700;letter-spacing:.06em;color:#b45309;background:#fef3c7;border-radius:4px;padding:2px 7px;text-transform:uppercase}
.ventana-cuerpo{padding:22px}

/* Panel del héroe */
.panel{display:grid;grid-template-columns:200px 1fr;min-height:420px}
.panel-lateral{border-right:1px solid var(--linea);padding:18px 12px;background:#fbfcfe}
.panel-lateral div{font-size:13.5px;padding:8px 10px;border-radius:7px;color:var(--texto);margin-bottom:2px}
.panel-lateral div.on{background:#eef2ff;color:var(--acento);font-weight:600}
.panel-principal{padding:22px}
.kpis{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
.kpi{border:1px solid var(--linea);border-radius:10px;padding:14px}
.kpi small{display:block;font-size:12px;color:var(--suave);font-weight:500}
.kpi b{display:block;font-size:24px;color:var(--tinta);letter-spacing:-.02em;margin-top:4px}
.kpi em{font-style:normal;font-size:12px;font-weight:600;color:var(--ok)}
.kpi em.mal{color:var(--malo)}
.grafico{display:flex;align-items:flex-end;gap:7px;height:150px;margin-top:20px;padding:14px;border:1px solid var(--linea);border-radius:10px}
.grafico span{flex:1;border-radius:4px 4px 0 0;background:linear-gradient(to top,var(--acento),#818cf8);transform-origin:bottom;animation:crecer 1.1s cubic-bezier(.2,.8,.2,1) both}
.grafico span.b{background:linear-gradient(to top,var(--acento-2),#67e8f9)}
@keyframes crecer{from{transform:scaleY(0)}}

/* Tablas de maqueta */
.tabla{width:100%;border-collapse:collapse;font-size:14px}
.tabla th{text-align:left;font-size:12px;font-weight:600;color:var(--suave);text-transform:uppercase;letter-spacing:.04em;padding:9px 10px;border-bottom:1px solid var(--linea)}
.tabla td{padding:11px 10px;border-bottom:1px solid var(--linea);color:var(--tinta)}
.tabla td.num,.tabla th.num{text-align:right;font-variant-numeric:tabular-nums}
.tabla tr.total td{font-weight:700;border-bottom:0}
.etiqueta{display:inline-block;font-size:11.5px;font-weight:600;padding:2px 8px;border-radius:999px}
.etiqueta.verde{background:#d1fae5;color:#047857}.etiqueta.roja{background:#fee2e2;color:#b91c1c}
.etiqueta.azul{background:#e0e7ff;color:#4338ca}.etiqueta.gris{background:#f1f5f9;color:#475569}.etiqueta.ambar{background:#fef3c7;color:#b45309}

/* Recorrido */
.recorrido{display:flex;flex-direction:column;gap:0}
.paso{display:grid;grid-template-columns:22px 1fr auto;gap:14px;align-items:start;position:relative;padding-bottom:16px}
.paso::before{content:"";position:absolute;left:10px;top:20px;bottom:0;width:2px;background:var(--linea)}
.paso:last-child::before{display:none}
.paso i{width:22px;height:22px;border-radius:50%;background:#eef2ff;border:2px solid var(--acento);display:block;z-index:1}
.paso.venta i{background:var(--ok);border-color:var(--ok)}
.paso.aband i{border-color:#f59e0b;background:#fffbeb}
.paso b{display:block;color:var(--tinta);font-size:14.5px}
.paso small{color:var(--suave);font-size:13px}
.paso time{font-size:12.5px;color:var(--suave);font-family:'JetBrains Mono',monospace}

/* Barras de comparación */
.barras{display:flex;flex-direction:column;gap:14px}
.barra-fila{display:grid;grid-template-columns:150px 1fr 54px;gap:12px;align-items:center;font-size:14px;color:var(--tinta)}
.barra{height:12px;border-radius:999px;background:var(--gris);overflow:hidden}
.barra span{display:block;height:100%;border-radius:999px;background:var(--acento)}
.barra span.cian{background:var(--acento-2)}.barra span.gris{background:#cbd5e1}.barra span.verde{background:var(--ok)}.barra span.roja{background:var(--malo)}
.barra-fila b{text-align:right;font-variant-numeric:tabular-nums}

/* Sincronización */
.sync{display:flex;flex-direction:column;gap:10px}
.sync-fila{display:flex;align-items:center;justify-content:space-between;border:1px solid var(--linea);border-radius:10px;padding:12px 14px;font-size:14px;color:var(--tinta)}
.sync-fila small{color:var(--suave);display:block;font-size:12.5px}
.punto{width:8px;height:8px;border-radius:50%;background:var(--ok);display:inline-block;margin-right:8px;box-shadow:0 0 0 4px rgba(16,185,129,.15);animation:latir 1.6s infinite}
@keyframes latir{50%{box-shadow:0 0 0 7px rgba(16,185,129,.05)}}

/* Logos */
.logos{padding:40px 0 70px}
.logos p{text-align:center;font-size:14px;color:var(--suave);margin-bottom:26px}
.logos p b{color:var(--tinta)}
.logos-fila{display:flex;flex-wrap:wrap;justify-content:center;gap:16px 46px;align-items:center}
.marca{font-size:21px;font-weight:700;color:#8a99ad;letter-spacing:-.02em;white-space:nowrap}
.marca.serif{font-family:Georgia,serif;font-weight:400;font-style:italic}
.marca.mayus{text-transform:uppercase;letter-spacing:.14em;font-size:16px;font-weight:800}
.marca.fina{font-weight:300;letter-spacing:.02em}

/* Cifras */
.cifras{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:56px}
.cifra{border-left:1px solid var(--linea);padding:6px 0 6px 22px}
.cifra small{display:block;font-size:12px;font-weight:600;letter-spacing:.08em;text-transform:uppercase;color:var(--suave)}
.cifra b{display:block;font-size:52px;letter-spacing:-.04em;color:var(--tinta);line-height:1.1;margin:10px 0 6px}
.cifra span{font-size:15px}
.nota{font-size:14px;color:var(--suave);margin-top:28px}

/* Vídeo */
.video{position:relative;aspect-ratio:16/9;border-radius:20px;overflow:hidden;box-shadow:var(--sombra);background:radial-gradient(60% 80% at 30% 20%,#312e81,#0a1a33 70%);display:flex;align-items:center;justify-content:center;flex-direction:column;color:#fff;cursor:pointer}
.video .play{width:84px;height:84px;border-radius:50%;background:rgba(255,255,255,.14);backdrop-filter:blur(6px);display:flex;align-items:center;justify-content:center;border:1px solid rgba(255,255,255,.3);transition:transform .2s}
.video:hover .play{transform:scale(1.08)}
.video .play svg{width:30px;height:30px;margin-left:4px}
.video p{margin-top:20px;font-size:15px;opacity:.8}
.video .rejilla{mask-image:none;-webkit-mask-image:none;opacity:.08;background-image:linear-gradient(#fff 1px,transparent 1px),linear-gradient(90deg,#fff 1px,transparent 1px);z-index:0}
.video>*{position:relative;z-index:1}

/* Pilares */
.pilar{display:grid;grid-template-columns:1fr 1.15fr;gap:72px;align-items:center;padding:70px 0}
.pilar.inverso .pilar-texto{order:2}
.pilar-num{font-family:'JetBrains Mono',monospace;font-size:13px;color:var(--acento);font-weight:600;margin-bottom:14px;display:block}
.pilar h2{font-size:clamp(28px,3.4vw,40px)}
.pilar p{margin-top:18px;font-size:18px}
.lista{list-style:none;margin-top:24px;display:flex;flex-direction:column;gap:12px}
.lista li{display:flex;gap:12px;align-items:flex-start;font-size:16px;color:var(--tinta)}
.lista li svg{flex:none;width:20px;height:20px;color:var(--acento);margin-top:2px}
.enlace{display:inline-flex;align-items:center;gap:6px;margin-top:24px;color:var(--acento);font-weight:600}
.enlace svg{width:16px;height:16px;transition:transform .15s}
.enlace:hover svg{transform:translateX(3px)}

/* Tarjetas */
.rejilla-3{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:56px}
.rejilla-2{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:56px}
.rejilla-4{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:56px}
.tarjeta{background:#fff;border:1px solid var(--linea);border-radius:var(--radio);padding:30px;transition:all .2s}
a.tarjeta:hover{border-color:#c7d2fe;box-shadow:0 18px 40px -20px rgba(79,70,229,.35);transform:translateY(-2px)}
.tarjeta h3{margin-bottom:10px}
.tarjeta p{font-size:16px}
.icono{width:44px;height:44px;border-radius:12px;background:linear-gradient(135deg,#eef2ff,#ecfeff);display:flex;align-items:center;justify-content:center;margin-bottom:20px;color:var(--acento)}
.icono svg{width:22px;height:22px}
.tarjeta .cita-txt{font-size:16.5px;color:var(--tinta);margin:18px 0}
.tarjeta .autor{font-size:14px;color:var(--suave)}
.tarjeta .autor b{color:var(--tinta);display:block}

/* Pasos numerados */
.pasos{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:56px;counter-reset:p}
.pasos .tarjeta{position:relative;padding-top:64px}
.pasos .tarjeta::before{counter-increment:p;content:"0" counter(p);position:absolute;top:26px;left:30px;font-family:'JetBrains Mono',monospace;color:var(--acento);font-weight:600;font-size:14px}

/* Pestañas */
.pestanas{display:flex;gap:6px;justify-content:center;flex-wrap:wrap;margin-top:44px;background:var(--gris);padding:6px;border-radius:999px;width:fit-content;margin-left:auto;margin-right:auto}
.pestanas button{border:0;background:none;padding:10px 20px;border-radius:999px;font-weight:600;font-size:15px;color:var(--texto);cursor:pointer;font-family:inherit}
.pestanas button.on{background:#fff;color:var(--tinta);box-shadow:0 2px 8px rgba(0,0,0,.08)}
.panel-pestana{display:none;margin-top:44px}
.panel-pestana.on{display:grid;grid-template-columns:1fr 1.1fr;gap:56px;align-items:center}

/* Comparativa */
.comparativa{display:grid;grid-template-columns:1fr 1fr;gap:20px;margin-top:56px}
.comparativa .tarjeta.mala{background:var(--gris)}
.comparativa .tarjeta.buena{border:1.5px solid var(--acento);box-shadow:0 20px 50px -24px rgba(79,70,229,.45)}
.comparativa ul{list-style:none;margin-top:18px;display:flex;flex-direction:column;gap:12px}
.comparativa li{display:flex;gap:10px;font-size:16px;color:var(--tinta)}
.comparativa li svg{width:20px;height:20px;flex:none;margin-top:2px}
.mala li svg{color:var(--malo)}.buena li svg{color:var(--ok)}

/* Franja seguridad */
.franja{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;margin-top:44px}
.franja div{display:flex;gap:12px;align-items:flex-start}
.franja svg{width:22px;height:22px;color:var(--acento);flex:none;margin-top:3px}
.franja b{display:block;color:var(--tinta);font-size:15.5px}
.franja small{font-size:14px;color:var(--suave)}

/* Precios */
.precios{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:56px;align-items:stretch}
.plan{background:#fff;border:1px solid var(--linea);border-radius:18px;padding:34px;display:flex;flex-direction:column;position:relative}
.plan.destacado{border:1.5px solid var(--acento);box-shadow:0 30px 60px -28px rgba(79,70,229,.5)}
.plan .insignia{position:absolute;top:-13px;left:34px;background:var(--acento);color:#fff;font-size:12px;font-weight:700;padding:4px 12px;border-radius:999px}
.plan h3{font-size:22px}
.plan .para{font-size:15px;color:var(--suave);margin-top:6px;min-height:46px}
.plan .importe{margin-top:24px;color:var(--tinta)}
.plan .importe b{font-size:44px;letter-spacing:-.04em;font-weight:700}
.plan .importe span{font-size:15px;color:var(--suave)}
.plan .implantacion{font-size:15px;color:var(--texto);margin-top:4px;padding-bottom:22px;border-bottom:1px solid var(--linea)}
.plan .implantacion b{color:var(--tinta)}
.plan .lista{flex:1;margin-bottom:28px}
.plan .lista li{font-size:15px}
.plan .btn{justify-content:center}
.extras{margin-top:28px;font-size:15px;color:var(--suave);text-align:center}

/* FAQ */
.faq{max-width:820px;margin:48px auto 0}
.faq details{border-bottom:1px solid var(--linea);padding:22px 0}
.faq summary{list-style:none;cursor:pointer;font-weight:600;color:var(--tinta);font-size:18px;display:flex;justify-content:space-between;gap:20px}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-weight:400;font-size:24px;line-height:1;color:var(--suave);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{margin-top:12px;font-size:16.5px}

/* Integraciones */
.integracion{display:flex;gap:16px;align-items:center}
.integracion .ico-letra{width:48px;height:48px;border-radius:12px;display:flex;align-items:center;justify-content:center;font-weight:800;color:#fff;font-size:18px;flex:none}

/* Formulario */
.formulario{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.formulario label{display:flex;flex-direction:column;gap:6px;font-size:14px;font-weight:600;color:var(--tinta)}
.formulario label.ancho{grid-column:1/-1}
.formulario input,.formulario select,.formulario textarea{font-family:inherit;font-size:16px;padding:12px 14px;border:1px solid var(--linea);border-radius:10px;color:var(--tinta);background:#fff;font-weight:400}
.formulario input:focus,.formulario select:focus,.formulario textarea:focus{outline:2px solid #c7d2fe;border-color:var(--acento)}
.formulario .casillas{display:flex;flex-wrap:wrap;gap:8px 18px;font-weight:400}
.formulario .casillas label{flex-direction:row;align-items:center;font-weight:400;gap:7px}
.formulario button{grid-column:1/-1;justify-content:center}
.aviso-form{display:none;grid-column:1/-1;background:#fffbeb;border:1px solid #fde68a;color:#92400e;padding:14px;border-radius:10px;font-size:15px}

/* Llamada final */
.cta-final{border-radius:28px;padding:84px 40px;text-align:center;position:relative;overflow:hidden;background:var(--tinta);color:#c9d3e3}
.cta-final h2{color:#fff;max-width:760px;margin:0 auto}
.cta-final p{max-width:560px;margin:20px auto 0;font-size:19px}
.cta-final .malla{inset:-40%;height:auto;opacity:.5}
.cta-final>*{position:relative}
.cta-final .btn-sec{background:transparent;color:#fff;border-color:rgba(255,255,255,.3)}

/* Pie */
.pie{border-top:1px solid var(--linea);padding:72px 0 40px;margin-top:110px;font-size:14.5px}
.pie-rejilla{display:grid;grid-template-columns:1.6fr repeat(4,1fr);gap:32px}
.pie h4{font-size:13px;text-transform:uppercase;letter-spacing:.08em;color:var(--suave);margin-bottom:16px;font-weight:600}
.pie ul{list-style:none;display:flex;flex-direction:column;gap:10px}
.pie a:hover{color:var(--acento)}
.pie .legal{display:flex;justify-content:space-between;flex-wrap:wrap;gap:16px;border-top:1px solid var(--linea);margin-top:56px;padding-top:28px;color:var(--suave);font-size:13.5px}
.pie .sellos{display:flex;gap:10px;margin-top:20px;flex-wrap:wrap}
.pie .sellos span{border:1px solid var(--linea);border-radius:8px;padding:5px 10px;font-size:12.5px;font-weight:600;color:var(--tinta)}

/* Texto largo */
.prosa{max-width:760px;margin:0 auto}
.prosa h2{font-size:28px;margin:44px 0 14px}
.prosa p{margin-bottom:16px}

/* Animación de entrada */
.revelar{opacity:0;transform:translateY(22px);transition:opacity .8s ease,transform .8s cubic-bezier(.2,.8,.2,1)}
.revelar.visible{opacity:1;transform:none}

/* Móvil */
@media (max-width:980px){
  .menu,.acciones .entrar{display:none}
  .hamburguesa{display:block;margin-left:0}
  .acciones{margin-left:auto}
  .cabecera.abierta .menu{display:flex;flex-direction:column;align-items:stretch;position:absolute;top:70px;left:0;right:0;background:#fff;border-bottom:1px solid var(--linea);padding:12px 16px 20px;max-height:calc(100vh - 70px);overflow:auto}
  .cabecera.abierta .desplegable{position:static;opacity:1;visibility:visible;transform:none;box-shadow:none;border:0;min-width:0;padding:0 0 0 10px;display:none}
  .cabecera.abierta li.abierto .desplegable{display:block}
  .desplegable.dos{grid-template-columns:1fr}
  .pilar,.panel-pestana.on,.comparativa{grid-template-columns:1fr;gap:36px}
  .pilar.inverso .pilar-texto{order:0}
  .rejilla-3,.rejilla-4,.precios,.pasos,.franja{grid-template-columns:1fr 1fr}
  .cifras{grid-template-columns:1fr 1fr;gap:32px 20px}
  .pie-rejilla{grid-template-columns:1fr 1fr}
  .panel{grid-template-columns:1fr}.panel-lateral{display:none}
}
@media (max-width:640px){
  body{font-size:16px}
  .contenedor{padding:0 16px}
  .seccion{padding:72px 0}
  .acciones .btn{padding:9px 14px;font-size:14px}
  .cabecera .contenedor{gap:10px}
  .logo{font-size:20px}
  .rejilla-3,.rejilla-4,.rejilla-2,.precios,.pasos,.franja,.formulario{grid-template-columns:1fr}
  .kpis{grid-template-columns:1fr 1fr}
  .cifra b{font-size:40px}
  .barra-fila{grid-template-columns:96px 1fr 44px;font-size:13px}
  .ventana-cuerpo{padding:14px}
  .tabla{font-size:12.5px}.tabla th,.tabla td{padding:8px 5px}
  .ocultar-movil{display:none}
  .pestanas{border-radius:16px}
  .cta-final{padding:60px 22px;border-radius:20px}
  .pie-rejilla{grid-template-columns:1fr}
  .ventana-barra .url{max-width:150px;overflow:hidden;white-space:nowrap;text-overflow:ellipsis}
}
@media (prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.revelar{opacity:1;transform:none}}

/* ── v2 (27-oct tarde): réplica de la app, carrusel, módulos extra, equipo ── */
.app{background:#fff;border:1px solid var(--linea);border-radius:var(--radio);box-shadow:var(--sombra);overflow:hidden;text-align:left;font-size:13px}
.app-cuerpo{display:grid;grid-template-columns:190px 1fr;min-height:470px}
.app-lado{border-right:1px solid var(--linea);padding:14px 10px;background:#fff}
.app-lado .cli{font-weight:700;color:var(--tinta);font-size:13.5px;padding:0 8px}
.app-lado .cli small{display:block;font-weight:400;color:var(--suave);font-size:11px}
.app-lado .gr{font-size:10px;font-weight:700;letter-spacing:.08em;color:#94a3b8;text-transform:uppercase;padding:14px 8px 5px}
.app-lado .it{padding:6px 8px;border-radius:7px;color:#475569;font-size:12.5px;display:flex;align-items:center;gap:7px}
.app-lado .it::before{content:"";width:11px;height:11px;border:1.5px solid #94a3b8;border-radius:3px;flex:none}
.app-lado .it.on{background:#eef2ff;color:var(--acento);font-weight:600}
.app-lado .it.on::before{border-color:var(--acento)}
.app-main{background:#f4f6fb;min-width:0}
.app-top{background:#fff;border-bottom:1px solid var(--linea);padding:12px 18px;display:flex;align-items:center;gap:12px;flex-wrap:wrap}
.app-top b{font-size:16px;color:var(--tinta)}
.app-top .chip{border:1px solid var(--linea);background:#f8fafc;border-radius:7px;padding:3px 9px;font-size:11.5px;font-weight:600;color:#334155}
.app-top .boton-ia{margin-left:auto;background:var(--acento);color:#fff;border-radius:8px;padding:5px 11px;font-size:11.5px;font-weight:600}
.app-cont{padding:16px 18px;display:flex;flex-direction:column;gap:12px}
.caja{background:#fff;border:1px solid var(--linea);border-radius:12px;padding:14px}
.caja h5{font-size:13px;color:var(--tinta);margin-bottom:3px}
.caja .sub{font-size:11.5px;color:var(--suave);margin-bottom:10px}
.resumen-ia{position:relative;overflow:hidden;padding-top:16px}
.resumen-ia::before{content:"";position:absolute;left:0;right:0;top:0;height:3px;background:linear-gradient(90deg,var(--acento),var(--acento-3),#f59e0b)}
.resumen-ia ul{list-style:none;display:flex;flex-direction:column;gap:5px;font-size:12px;color:#475569}
.resumen-ia li::before{content:"•";color:var(--acento);margin-right:7px;font-weight:700}
.resumen-ia b{color:var(--tinta)}
.mkpis{display:grid;grid-template-columns:repeat(auto-fit,minmax(110px,1fr));gap:10px}
.mkpi{background:#fff;border:1px solid var(--linea);border-radius:11px;padding:11px 12px}
.mkpi small{display:block;font-size:10px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:#64748b}
.mkpi b{display:block;font-size:22px;color:var(--tinta);letter-spacing:-.03em;margin-top:3px;line-height:1.15}
.mkpi em{font-style:normal;font-size:10.5px;color:var(--suave)}
.mkpi em.ok{color:var(--ok);font-weight:600}
.tm{width:100%;border-collapse:collapse;font-size:11.5px}
.tm th{text-align:right;font-size:10px;font-weight:700;color:#64748b;text-transform:uppercase;letter-spacing:.04em;padding:7px 8px;border-bottom:1px solid var(--linea);white-space:nowrap}
.tm th:first-child,.tm td:first-child{text-align:left}
.tm td{padding:8px;border-bottom:1px solid #eef1f5;text-align:right;color:var(--tinta);font-variant-numeric:tabular-nums;white-space:nowrap}
.tm td small{display:block;color:#94a3b8;font-size:10px}
.tm td.nom{font-weight:600;white-space:normal}
.tm td.nom .mini{display:inline-flex;vertical-align:middle;margin-right:8px}
.mini{width:26px;height:26px;border-radius:6px;flex:none;background:linear-gradient(135deg,#c7d2fe,#a5f3fc)}
.mini.b{background:linear-gradient(135deg,#fbcfe8,#c4b5fd)}.mini.c{background:linear-gradient(135deg,#fde68a,#fca5a5)}.mini.g{background:#fff;border:1px solid var(--linea);display:flex;align-items:center;justify-content:center;font-weight:800;font-size:11px;color:#34a853}
.fase{background:#fafbff}
.tm td.malo{color:var(--malo);font-weight:700}.tm td.bueno{color:#047857;font-weight:700}
.circulos{display:flex;align-items:flex-start;gap:6px;flex-wrap:wrap;margin:6px 0 12px}
.circulo{display:flex;flex-direction:column;align-items:center;gap:4px;width:86px;text-align:center}
.circulo i{width:46px;height:46px;border-radius:50%;border:2.5px solid #60a5fa;background:#eff6ff;display:flex;align-items:center;justify-content:center;font-style:normal;font-weight:700;color:#3b82f6;font-size:17px}
.circulo i.g{border-color:#f59e0b;background:#fffbeb;color:#d97706}.circulo i.w{border-color:#22c55e;background:#f0fdf4;color:#16a34a}.circulo i.v{border-color:#16a34a;background:#dcfce7;color:#15803d}
.circulo b{font-size:12px;color:var(--tinta)}.circulo small{font-size:10.5px;color:var(--suave)}
.circulos .fl{color:#94a3b8;margin-top:14px}
.nota-azul{background:#eff6ff;border-left:3px solid #3b82f6;border-radius:8px;padding:10px 12px;font-size:12px;color:#334155}
.ch{display:inline-block;font-size:10px;font-weight:700;padding:2px 7px;border-radius:999px;margin:1px 2px 1px 0}
.ch.m{background:#dbeafe;color:#1d4ed8}.ch.gg{background:#fef3c7;color:#b45309}.ch.o{background:#dcfce7;color:#15803d}.ch.w{background:#d1fae5;color:#047857}.ch.e{background:#f3e8ff;color:#7e22ce}
.barras-v{display:flex;align-items:flex-end;gap:5px;height:140px;padding-top:8px}
.barras-v div{flex:1;display:flex;gap:2px;align-items:flex-end;height:100%}
.barras-v span{flex:1;border-radius:3px 3px 0 0;background:#cbd5e1}
.barras-v span.a{background:#94a3b8}.barras-v span.b{background:var(--acento)}.barras-v span.c{background:var(--acento-2)}.barras-v span.d{background:#f59e0b}
.eje{display:flex;gap:5px;font-size:10px;color:var(--suave);margin-top:5px}.eje span{flex:1;text-align:center}
.leyenda{display:flex;gap:12px;flex-wrap:wrap;font-size:10.5px;color:#475569;margin-top:8px}
.leyenda i{display:inline-block;width:9px;height:9px;border-radius:2px;margin-right:4px;vertical-align:-1px}
.embudo-f{display:flex;flex-direction:column;gap:7px}
.embudo-f div{display:grid;grid-template-columns:110px 1fr 90px;gap:10px;align-items:center;font-size:12px;color:var(--tinta)}
.embudo-f .bf{height:22px;border-radius:5px;background:linear-gradient(90deg,var(--acento),#818cf8);min-width:4px}
.embudo-f small{color:var(--suave);font-size:10.5px}
.calor{display:grid;grid-template-columns:80px repeat(4,1fr);gap:3px;font-size:10.5px}
.calor span{padding:7px 4px;text-align:center;border-radius:4px;color:var(--tinta)}
.calor .h{background:none;color:var(--suave);font-weight:600}
.puntuacion{display:inline-block;width:56px;height:6px;border-radius:9px;background:#e2e8f0;vertical-align:middle;overflow:hidden;margin-right:5px}
.puntuacion i{display:block;height:100%;background:linear-gradient(90deg,#f59e0b,#16a34a)}
.burbuja{max-width:80%;padding:8px 11px;border-radius:12px;font-size:12px;line-height:1.45;margin-bottom:6px}
.burbuja.c{background:#f1f5f9;color:#334155;border-bottom-left-radius:3px}
.burbuja.v{background:#eef2ff;color:#3730a3;margin-left:auto;border-bottom-right-radius:3px}
.burbuja small{display:block;font-size:10px;opacity:.6;margin-bottom:2px}
.ia-fila{display:flex;justify-content:space-between;gap:10px;padding:7px 0;border-bottom:1px solid #eef1f5;font-size:12px}
.ia-fila span{color:var(--suave)}.ia-fila b{color:var(--tinta);text-align:right}
.dos-col{display:grid;grid-template-columns:1.1fr 1fr;gap:12px}
.persona{display:flex;align-items:center;gap:10px;padding:8px 0;border-bottom:1px solid #eef1f5;font-size:12px}
.persona .av{width:30px;height:30px;border-radius:50%;background:linear-gradient(135deg,#c7d2fe,#fbcfe8);flex:none}
.persona b{color:var(--tinta);display:block}.persona small{color:var(--suave)}
.persona .tel{margin-left:auto;font-family:'JetBrains Mono',monospace;font-size:11px;color:#334155;text-align:right}
.btn-app{display:inline-block;background:var(--tinta);color:#fff;border-radius:7px;padding:6px 11px;font-size:11.5px;font-weight:600;margin-top:10px}

/* Carrusel de paneles */
.carrusel{margin-top:48px}
.carrusel-tabs{display:flex;gap:8px;flex-wrap:wrap;justify-content:center;margin-bottom:26px}
.carrusel-tabs button{border:1px solid var(--linea);background:#fff;border-radius:999px;padding:8px 16px;font-size:14px;font-weight:600;color:var(--texto);cursor:pointer;font-family:inherit;transition:all .15s}
.carrusel-tabs button.on{background:var(--tinta);color:#fff;border-color:var(--tinta)}
.diapo{display:none}.diapo.on{display:block;animation:entrar .45s ease}
@keyframes entrar{from{opacity:0;transform:translateY(10px)}}
.diapo-pie{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:22px}
.diapo-pie p{font-size:17px;color:var(--tinta);max-width:760px}
.diapo-pie p b{display:block;font-size:13px;color:var(--acento);text-transform:uppercase;letter-spacing:.06em;margin-bottom:4px}
.flechas{display:flex;gap:8px;flex:none}
.flechas button{width:44px;height:44px;border-radius:50%;border:1px solid var(--linea);background:#fff;cursor:pointer;display:flex;align-items:center;justify-content:center;color:var(--tinta)}
.flechas button:hover{border-color:var(--tinta)}
.flechas svg{width:18px;height:18px}

/* Módulos extra */
.modulo{position:relative;background:linear-gradient(180deg,#fff,#fafaff);border:1px solid #e0e7ff;border-radius:20px;padding:36px;overflow:hidden}
.modulo::before{content:"";position:absolute;inset:-40% -20% auto auto;width:320px;height:320px;background:radial-gradient(circle,rgba(168,85,247,.16),transparent 70%)}
.modulo>*{position:relative}
.modulo .etiq{display:inline-flex;align-items:center;gap:6px;font-size:12px;font-weight:700;color:var(--acento);background:#eef2ff;border-radius:999px;padding:4px 11px;margin-bottom:16px}
.modulo h3{font-size:26px}
.modulo p{margin-top:12px;font-size:16.5px}
.precios-extra{display:grid;grid-template-columns:repeat(2,1fr);gap:20px;margin-top:44px}

/* Equipo */
.equipo-foto{position:relative;border-radius:24px;overflow:hidden;box-shadow:var(--sombra);aspect-ratio:21/9}
.equipo-foto img{width:100%;height:100%;object-fit:cover}
.equipo-foto::before{content:"";position:absolute;inset:0;z-index:1;background:linear-gradient(180deg,transparent 40%,rgba(10,26,51,.72))}
.equipo-foto .pie-foto{position:absolute;left:32px;bottom:28px;right:32px;color:#fff;z-index:2;display:flex;justify-content:space-between;align-items:end;gap:20px;flex-wrap:wrap}
.equipo-foto .pie-foto b{font-size:clamp(22px,3vw,34px);letter-spacing:-.02em;display:block;max-width:620px;line-height:1.15}
.equipo-foto .pie-foto span{font-size:14px;opacity:.85}
.departamentos{display:grid;grid-template-columns:repeat(4,1fr);gap:16px;margin-top:28px}
.departamentos .tarjeta{padding:22px}
.departamentos b{display:block;font-size:34px;color:var(--tinta);letter-spacing:-.03em}
.fotos-2{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-top:16px}
.fotos-2 img{border-radius:18px;aspect-ratio:16/10;object-fit:cover;width:100%}

@media (max-width:980px){
  .app-cuerpo{grid-template-columns:1fr}.app-lado{display:none}
  .dos-col,.precios-extra{grid-template-columns:1fr}
  .departamentos{grid-template-columns:1fr 1fr}
  .equipo-foto{aspect-ratio:4/3}
}
@media (max-width:640px){
  .app-cont{padding:12px}
  .tabla-scroll{overflow-x:auto}
  .mkpi b{font-size:18px}
  .diapo-pie{flex-direction:column;align-items:flex-start}
  .carrusel-tabs{justify-content:flex-start;flex-wrap:nowrap;overflow-x:auto;padding-bottom:6px}
  .carrusel-tabs button{white-space:nowrap}
  .embudo-f div{grid-template-columns:82px 1fr 64px}
  .fotos-2{grid-template-columns:1fr}
  .modulo{padding:26px}
  .equipo-foto .pie-foto{left:18px;right:18px;bottom:18px}
}
.equipo-foto.fake::after{content:"EJEMPLO · foto de banco";top:16px;right:16px;font-size:10px;padding:3px 8px}
.desplegable.tres{display:grid;grid-template-columns:repeat(3,1fr);min-width:860px;gap:4px;left:-200px}
.tabla-scroll{overflow-x:auto}
.diapo-cab{display:flex;align-items:flex-end;justify-content:space-between;gap:24px;margin-bottom:20px}
.diapo-cab p{font-size:17px;color:var(--tinta);max-width:780px}
.diapo-cab p b{display:block;font-size:13px;color:var(--acento);text-transform:uppercase;letter-spacing:.06em;margin-bottom:4px}
.creativos{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.creativo{background:#fff;border:1px solid var(--linea);border-radius:11px;overflow:hidden}
.creativo .img{aspect-ratio:4/3;display:flex;align-items:flex-end;padding:8px;font-size:10.5px;font-weight:700;color:#fff}
.creativo .datos{padding:9px 10px;display:grid;grid-template-columns:1fr 1fr;gap:4px 8px;font-size:11px}
.creativo .datos span{color:var(--suave)}.creativo .datos b{color:var(--tinta);text-align:right}
.creativo h6{font-size:11.5px;color:var(--tinta);padding:9px 10px 0}
.mapa-h{display:grid;grid-template-columns:34px repeat(8,1fr);gap:3px;font-size:10px}
.mapa-h span{height:24px;border-radius:4px;display:flex;align-items:center;justify-content:center;color:var(--tinta)}
.mapa-h .h{color:var(--suave);font-weight:600}
.campo{display:grid;grid-template-columns:150px 1fr;gap:10px;padding:8px 0;border-bottom:1px solid #eef1f5;font-size:12px}
.campo span{color:var(--suave)}.campo b{color:var(--tinta);font-weight:600}
.campo b.nuevo{background:#eef2ff;border-radius:5px;padding:1px 7px;color:#3730a3;width:fit-content}
@media (max-width:980px){.desplegable.tres{grid-template-columns:1fr;min-width:0}.creativos{grid-template-columns:1fr 1fr}}
@media (max-width:640px){.diapo-cab{flex-direction:column;align-items:flex-start}.creativos{grid-template-columns:1fr}.campo{grid-template-columns:110px 1fr}}
.mkpis{grid-template-columns:repeat(auto-fit,minmax(128px,1fr))}
.mkpi b{white-space:nowrap;font-size:20px}
.tm td.nom{min-width:200px}
.mini.t{background:#111827;color:#fff;display:flex;align-items:center;justify-content:center;font-weight:800;font-size:11px}
/* Franja de plataformas y CRM */
.franja-int{padding:34px 0 10px;overflow:hidden}
.franja-int p{text-align:center;font-size:15px;color:var(--suave);margin-bottom:18px}
.franja-int p b{color:var(--tinta)}
.cinta{overflow:hidden;mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);margin-bottom:10px}
.cinta-pista{display:flex;gap:10px;width:max-content;animation:cinta 46s linear infinite}
.cinta.inv .cinta-pista{animation-direction:reverse;animation-duration:54s}
@keyframes cinta{to{transform:translateX(-50%)}}
.int-chip{white-space:nowrap;border:1px solid var(--linea);background:#fff;border-radius:999px;padding:7px 16px;font-size:14px;font-weight:600;color:#64748b}
.franja-int .nota-int{font-size:13.5px;margin-top:14px}
.franja-int .nota-int a{color:var(--acento);font-weight:600}
/* Empresa */
.linea-tiempo{max-width:820px;margin:48px auto 0;display:flex;flex-direction:column;gap:0;padding:8px}
.hito{display:grid;grid-template-columns:90px 1fr;gap:24px;padding:22px 0;border-bottom:1px solid var(--linea)}
.hito:last-child{border-bottom:0}
.hito .anio{font-family:'JetBrains Mono',monospace;font-weight:600;color:var(--acento);font-size:18px}
.hito h3{font-size:20px}.hito p{margin-top:6px;font-size:16px}
.lideres{display:grid;grid-template-columns:repeat(6,1fr);gap:16px;margin-top:44px}
.lider{text-align:center;display:flex;flex-direction:column;align-items:center;gap:4px}
.lider .foto-l{width:96px;height:96px;border-radius:50%;background:linear-gradient(135deg,#c7d2fe,#fbcfe8 60%,#a5f3fc);margin-bottom:10px;box-shadow:0 10px 30px -12px rgba(79,70,229,.45)}
.lider b{color:var(--tinta);font-size:15px}.lider small{color:var(--suave);font-size:13px}
.puestos{display:flex;flex-direction:column;gap:10px;margin-top:44px;padding:6px}
.puesto{display:grid;grid-template-columns:120px 1fr auto auto;gap:20px;align-items:center;padding:20px 24px}
.puesto h3{font-size:17px;margin:0}.puesto small{color:var(--suave);font-size:14px}
@media (max-width:980px){.lideres{grid-template-columns:repeat(3,1fr)}.puesto{grid-template-columns:1fr;gap:6px}}
@media (max-width:640px){.lideres{grid-template-columns:1fr 1fr}.hito{grid-template-columns:64px 1fr;gap:14px}}
.servicio{display:flex;flex-direction:column}
.servicio .lista{flex:1}
.servicio .lista li{font-size:15px}
.precio-serv{margin-top:20px;padding-top:16px;border-top:1px solid var(--linea);font-weight:700;color:var(--tinta);font-size:16px}